Hello from the Governor’s House B Conference Room at the Holiday Inn San Jose (formerly Hyatt San Jose) at my very first Google AdWords Workshop in San Jose, California!
AdWords Workshop Sign
After being on the Internet Marketing speaking circuit for over 15 months, I have finally decided to do my own event, which includes guests who came here from Italy, Monaco, Hawaii, and all over the country, and even people who drove 800 miles and took the Greyhound to be here.
The reason I decided to host an AdWords Workshop now is that even though I enjoy teaching on stage, I knew that there was a lot more that I wanted to accomplish, and the 60 or 90 minutes that I usually get up there are simply not enough.
So – I had this grand idea of putting together a 3 day content packed and interactive AdWords Workshop, and with the help of my team, Alejandro Reyes, Andy Huang, John Guanzon, Matt Ellsworth, Kevin Finney, Leo de Leon, Robert Secades, Daniel Arzuaga, Lisa Weinberger, Garrett Leyenaar and Toki Tover, we made it happen this weekend in my home turf.
AdWords Workshop Presentation
AdWords Workshop Live Demonstration
AdWords Workshop Live Campaign Review
AdWords Workshop Live Interactive Exercise
Speaking for 3 days straight with 10 presentations is a lot of work, and I was thrilled that my fellow team members Alejandro Reyes, John Guanzon, Matt Ellsworth, Kevin Finney, Leo de Leon, Lisa Weinberger, Robert Secades and Daniel Arzuaga volunteered some stage time.
It was the first time speaking for many of them, so I was happy to offer them the opportunity, and proud as well because they all did a great job.
In addition, we also had a few other guest speakers, including conversion expert Mark Widawer, new media expert Deborah Micek, marketing makeover expert Tracy Repchuk, investment expert Johnnie Siu, and product development experts Rod Beckwith and Huey Lee.
There are also some pretty successful AdWords experts in the audience as well, including Chris Loch, who is here representing Alex Mandossian, and Mauricio Martinez, who is here representing David Garfinkel.
All in all, the presentations were good, but based on the feedback on the audience, it seems like they benefitted the most from the interactive exercises, which was good feedback to have so I know to allocate more time for them in future workshops.
AdWords Workshop Attendees
AdWords Workshop Team, VIP and Speaker Dinner