Call #11: Stats

Posted by Simon Leung in Uncategorized on August 30th, 2005 | No Comments

We’re finally moving on from salescopy! However, this is not to say that it is over. As we talked about in an earlier post, the salescopy is a project that will never be finished – it’ll be ongoing as we test results from different headlines and bonuses, etc.

So how do you track results?

From web statistics! There are free as well as paid services out there that will generate a code for you to place on your website so that you can track the actions of your visitors and see how many of them are actually converting for you. You can even see how long they’ve been on your site!

Of course, you get what you pay for, and if you want a good stats tracker, you’re going to have to pay for one. The free one will only give you so much.

However, a lot of web hosting services also provides you with a webstat tool. This may be a good investment since web hosting is something that you need anyway!

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