On our first call today, Scott asked me to dig down into a specific area of credibility and interest. This is particularly hard, just because I’m not really credible at anything!
I did prepare an outline of my interests, which include resale rights products and affiliate programs. However, Scott really drilled down to get me to spit out something that I am passionate about or have experience in.
I narrowed my interests down to party/event planning, music and Google AdWords, the latter not necessarily an interest, but more so that I have the most credibility. But to be honest, I’m not sure if I’d want to work on the exact same thing for both jobs!
In any case, Scott then introduced to me Wordtracker and we went over how to do some keyword research and niche market brainstorming. It was an interesting call and I have free full access to Wordtracker during the duration of my program!
So for the next 2 weeks, my homework assignment is to do more research and come up with a good group of keyword phrases and also come up with both a product statement and a problem statement.