My last session with Scott ended this morning. It was actually a pretty short call and ended with about 30 minutes left. I guess he doesn’t have much else to teach me anymore! J/K… On our last call, we talked about email marketing. Of course, I would need to build my subscriber base first. Once my list is large enough where I can broadcast emails to them, there are a… Read More »Call #12: Email Marketing
We’re finally moving on from salescopy! However, this is not to say that it is over. As we talked about in an earlier post, the salescopy is a project that will never be finished – it’ll be ongoing as we test results from different headlines and bonuses, etc. So how do you track results? From web statistics! There are free as well as paid services out there that will generate… Read More »Call #11: Stats
Well, it’s official. Earlier this afternoon, during my lunch break, I marched myself down to San Jose Post Records and the City of Santa Clara and completed registration of my Business License. Yes, that’s right. Effective immediately, I’m in business! After several months of intense research and studies, I’m finally ready to go public. I know, I know. I am the biggest procrastinater in the world. I must say that… Read More »BuzzMeIn! Marketing is in Business!
Several months ago, I was introduced to Ewen Chia’s tremendous credibility as an affiliate marketing expert and leader. Ever since then, I have been a big fan. Every couple of weeks, I still continue to receive very useful updates, tips and resources from Ewen. This guy is an information goldmine! To date, I have purchased several products from Midas Touch Marketing, which is the company that Ewen has formed with… Read More »Midas Touch Marketing Fan
Wow, we covered a LOT of good information on generating traffic today! The first method we talked about were regarding search engines. While we discussed strategies to get traction naturally, we also talked about submitting our sites to the search engines. However, this is not recommended until at least 6 months after your site is live, and you are not getting indexed by the spiders at all. Another method we… Read More »Call #10: Traffic Generation
Yes, I decided. I tried on multiple occasions to get in touch with my Emerald Passport director, Tony Lampert, but he just isn’t very responsive. He’s supposed to be my mentor, but he doesn’t even respond to my emails! Back in late January, we had set up a time to chat. I even gave him my phone number. He never called, and I haven’t heard from him since, with the… Read More »Giving Up on EPI – Bad Upline
Even though AdWordsOptimization.com is live, I’m still making changes to it on an almost daily basis. In terms of content and formatting, there’s always something that needs to be improved. But on today’s call, Scott talked a little more in regards to creating an autoresponder form to capture my visitors’ email addresses. I need to subscribe to an autoresponder service or install some type of form script in order to… Read More »Call #9: Website Final Touches
Scott sure wasn’t joking when he said that the salescopy is the most important part of the website – and he means it, too! I’ve been working on my salesletter for several weeks now, and it seems like there’s more and more to change everytime he critiques it. So Scott had more to say in regards to the various content and wording of my promotions, as well as where and… Read More »Call #8: More Salescopy
We took about 6 weeks off to give IMC some time to recover after Corey’s tragic accident. Today, we resumed our sessions, and talked about Formatting & Content. During the last couple of weeks, I’ve been working with Scott and communicating through email regarding my salescopy. Today, we talked about actually formatting the salescopy to create even more excitement from the customers. Utilizing bold, italics, caps and even highlighting effectively… Read More »Call #7: Formatting & Content
After months of intense work with Scott that included brainstorming, keyword research, niche research, problem statements, product idea developments, special offers, and tons and tons of work writing and re-writing and re-writing again and again of the salescopy, I’ve finally put the icing on my first cake by UPLOADING all my work into my newly registered domain name, www.AdWordsOptimization.com! Yes, it’s an AWESOME domain name – I was surprised that… Read More »AdWordsOptimization.com is LIVE!
Say it ain’t so… I just heard about the devastating news about a racing accident in San Jose that took Corey Rudl’s life yesterday. Corey was killed instantly when the porsche he was riding in crashed into a barrier at over 100MPH. In the little time that I have known of Corey, he has inspired me a great deal and quickly earned my trust as an Internet Marketing pioneer. I… Read More »RIP Corey Rudl: 1970 – 2005
I’ve been consistently communicating with Scott during the past couple of weeks in regards to the salescopy. He has given me a lot of good advice on outline, content and formatting. I’m pretty happy with what I’ve put together. In today’s session, Scott proceeded to talk about additional things to add in my salescopy, as well as other necessary pages of a website. As far as the salescopy is concerned,… Read More »Call #6: Additional Webpages