Archive for May, 2005

Call #5: Salescopy

Posted by Simon Leung in Uncategorized on May 18th, 2005 | No Comments

In today’s session, Scott talked a whole lot about salescopy. After all, it is pretty much the most important aspect of your website. Your salescopy makes the sale, not the graphics and designs.

So now, I’ve pretty much got my work cut out for me. I’m going to start working on my first page of my salescopy.

The crazy thing is that the salescopy is always going to be an ongoing project. There will always be things you’d want to change or tweak, whether it’d be the headline, bonuses, promotions, graphics or main content.

I’m also supposed to keep my list of keywords handy so that I can incorporate them into my salescopy. In addition, I need to use compelling, persuasive and powerful words. Finally, I need to include a guarantee at the end, as well as a call-to-action phrase for the customer.

Sounds like a tall order – I better get crackin’ on it!

A Product Worth Promoting

Posted by Simon Leung in Uncategorized on May 16th, 2005 | No Comments

So I figured it wasn’t worth the time to develop a completely new product because 1) there’s a lot of information to include, 2) it’s a lot of work just to re-invent the wheel and 3) the competition is just too huge.

My solution? Promote the affiliate program of my biggest competitor!

No doubt, Perry Marshall has made a big name for himself in the world of Internet Marketing – he’s HUGE! Other gurus seek him out for advice! While I’m confident in my own skills as an AdWords expert, the only thing holding me back is also one of the most important – credibility in the eyes of my customers.

How can I win over Perry Marshall if they don’t know who I am, right? Well, then, this is where I’m going to start. I will promote Perry Marshall’s The Definitive Guide to Google AdWords, and at the same time, I’ll also be promoting myself!

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Call #4: Product Development

Posted by Simon Leung in Uncategorized on May 4th, 2005 | No Comments

In part 2 of the Niche Market worksheet I had to complete before today’s call, I had to put my research hat back on as I dive in while looking through the eyes of my potential customers, figuring out what their primarily objectives are and what kind of solutions they’re looking for.

…Which leads us to product development. Now, there are 5 main areas – Product, Affiliate, Information, Dropshipping and Services.

There are definitely pro’s and con’s to each type of product, so I would need to decide which one is the best for my particular situation.

It’s hard to decide, although I’m sure I can change it up any time I want, or even combine 2 or 3 of the choices into one product. But for sure, this can get complicated. I’m going to need to do a bit of thinking and figure out what I should do.

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