Posts Tagged ‘youtube coppa ftc’

FTC YouTube COPPA Policy Update: How To Know If It’s SAFE To Mark NOT Made-For-Kids (Set Yours Now!)

Posted by Simon Leung in Educational, Personal, Updates, Videos, YouTube on November 30th, 2019 | No Comments

FTC YouTube COPPA Policy Update: How To Know If It’s SAFE To Mark NOT Made-For-Kids (Set Yours Now!) by Simon Leung (Click Subscribe To Watch The Full “How To Make Money Online” Series Playlist)

For YouTubers who have been concerned about the YouTube COPPA Policy… Good News!

Both YouTube (via YouTube Creators) and the FTC (on their official website) have released an update with an explanation about the “made for kids” provision.

As the original policy was not clear as to what “made for kids” actually means, especially with what seems like any content which appeals to kids could fit in this category, the new article on the FTC website provides a much-needed clarification with a very important factor:

Competent and reliable empirical evidence about the age of the audience.

In this video, Simon Leung explains this newly-added FTC provision, along with real examples in a rare look inside his YouTube Studio analytics account to clarify what this “competent and reliable empirical evidence” means for YouTubers who create content for the general audience, but may still potentially attract younger viewers.

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ftc youtube coppa policy update how to know if its safe to mark not made for kids set yours now simon leung