Hello from Room 345 of the Long Island/Huntington Hilton at the Three Sides of Traffic workshop in Long Island, New York!

The Three Sides of Traffic workshop is a sequel to the Two Sides of Traffic workshop I did with Howie Schwartz last December in San Diego, CA.

This time, we were joined by our good friend and fellow traffic generation expert, Ross Goldberg, and the three of us decided to team up to reveal some of our latest and most coveted traffic weapons yet.

And as a surprise bonus, we introduced an additional fourth side of traffic utilizing the power of online and offline marketing, presented by hybrid marketing experts Lee Collins and Robin Collins on the second day of the event.

The additional speakers and content were pleasant surprises for our attendees, some of whom flew from as far as Germany to join us in New York this weekend.

We always have fun at our own workshops, especially when we are joined by fellow marketing friends, whether they attend to contribute, or even just to learn.

At the original Two Sides of Traffic workshop, we had VIPs like Dr. Mike Woo-Ming, Mark Widawer, Mike Koenigs, Jason Moffatt, Ryan Kaltman and Rex Wisehart.

This weekend at the Three Sides of Traffic workshop, our VIP guests included Ken McArthur, Donna Fox, Sanyika Calloway-Boyce, as well as Mike Filsaime and several members of his team, Joe Jablonski, Jason Dinner, Michelle Galvin and Lucius Kern.

In fact, on Thursday before Three Sides of Traffic started, Ross Goldberg, Donna Fox, Lee Collins, Robin Collins and myself visited with Mike Filsaime and his team at their Long Island office.

We spent the day hanging out there and entertained ourselves with foosball, movies and video games.

Back to the Three Sides of Traffic workshop itself, Howie Schwartz, Ross Goldberg and I felt that the content wasn’t enough, and that we should have some social proof that our teachings were more than just theory.

Just like at the original workshop where Howie Schwartz and I demonstrated video marketing, we decided at the very last minute to do another live demonstration, this time the power of Web 2.0 technology and social media - just to prove that these strategies actually work (and to have a little fun).

An impromptu decision was made to actually take our workshop on the air with UStream, and we didn’t even really get the word out about the show until literally within about 10 minutes before we were scheduled to go live!

Implementing just a few of the social marketing tactics covered during the first half of day one, the attendees began using Twitter, Facebook and email to begin spreading the word about our live show.

Despite the time constraint we were working with, we still managed to get close to 400 unique viewers from all over the world (including Singapore, Spain, UK, Australia, and Canada) watching our show within just several minutes of notice!

We even had special visits from our expert friends like Tom Beal, Ben Mack, Pat O’Bryan, Jason Moffatt, Alejandro Reyes and Lasse Rouhiainen, just to name a few.

And as the show went on, more and more viewers joined us, and before the weekend was over, we had almost 600 views to our Ustream channel.

The viewers were also very much into the interaction, so we also had an extremely interactive chatroom that remained active during the show, and over 60 people actually remained in the room to chat even hours after we went off the air, which goes to show just how powerful social media is for traffic generation today, and will continue to be.

As a matter of fact, the sudden influx of visitors flocking to view our Three Sides of Traffic show impacted the streaming activity so much, that our show actually made it to the FRONT PAGE of Ustream while we were still live!

Oh, and that didn’t just happen once…

Our show made it to the homepage of Ustream AGAIN the next day when we went live on the air for the second time:

Hey, I don’t know about you, but I think that’s pretty darn cool!

Also, take a look at just some of the Twitter activity we had with a few of the most popular Three Sides of Traffic related searches this weekend:

If you didn’t get the chance to experience the Three Sides of Traffic workshop live with us this weekend in Long Island, we’re bummed that you couldn’t be a part of all the fun we had.

However, it’s not the end of the world because the entire weekend’s content was recorded, and you’ll be able to not only access it, but also get full resale rights to it by taking advantage of our special offer that we made available to attendees and viewers

Next year, Howie Schwartz, Ross Goldberg and I plan to return again with the Four Sides of Traffic, and this time, our friends Lee Collins and Robin Collins are going to be an official part of it.

This means that the Four Sides of Traffic promises to contain even more of the newest and most effective traffic strategies for 2009, so definitely stay tuned for more information on that.

In the meantime, you can check out the replay of the Three Sides of Traffic live streaming by clicking on the play button below:

Three Sides Of Traffic Live Streaming - Day One

 Three Sides Of Traffic Live Streaming - Day Two

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Click Here To Access Three Sides Of Traffic Workshop Recordings!