Hello from the Governor D conference room of the Holiday Inn Airport at the 2nd AdWords Workshop in sunny San Jose, CA!
This is my second AdWords Workshop that I’ve organized on my own, and I must say that the support I’ve received from all my friends has hands-down made this better than the last, and will make this one extremely difficult to beat.
First off, the caliber of expert speakers we had at the AdWords Workshop were simply amazing - even *I* was blown away by who I was able to get to grace my stage!
I’m talking about Internet Marketing legends and rockstars like (photos taken from Blackberry Curve and sent to Twitter)…
Visit their websites - they are true Internet Marketing rockstars and have just a ton of immense value to bring to the table… I couldn’t help but take pages and pages of notes at my own event!
For the core part of the AdWords Training, we covered specific optimization strategies pertaining to landing pages, keywords, ad text and account structure, followed by hands-on and interactive sessions with not only real-life examples of my best performing campaigns, but we also worked with attendees to review their accounts and even create brand new campaigns from scratch live on stage.
The overall consensus is that the live demonstrations were the most valuable because even though the content was great, they wanted to see the strategies implemented in actual campaigns from which they can learn.
Thus, we did just that, and this has contributed to a large part of the AdWords Workshop’s success for the weekend.
And of course, none of this would have been possible in the first place if it weren’t for the help of my team…
So I’d like to publicly thank Alejandro Reyes - who put together the keynote and set the stage for the weekend, Kevin Finney - who facilitated and helped on stage during the interactive sessions and closing presentation, Andy Huang - who put together the weekend’s outline and took care of all the nitty gritty details, John Guanzon and his lovely wife Jessica - who helped organize the venue for the event, and special thanks to Amanda Swigert, who stepped up unscheduled and helped us out with everything from assistant duties to running the videos.
In this business, it’s not just the knowledge that you learn and apply, but also the relationships that you build.
I honestly had more fun at the AdWords Workshop this past weekend than any organizers should be allowed to have at their own events, and I owe it all to my friends who were able to bring this much value to our small group of awesome attendees.
Throughout the weekend, we had live streaming shows, exquisite meals, masterminds, social marketing experiences and just an overall good time with everyone at restaurants and bars (click here to view all my real-time Twitter updates from the weekend).
A quick note on the power of social marketing - on our live stream, we attracted over 50 viewers including Rich Schefren, Ed Dale, Jason Moffatt, Deborah Micek, Justin Brooke and Donna Fox…
In fact, Donna Fox made her decision to come to San Jose based on witnessing how much fun we were having, and she literally decided on Friday that she was going to come on Saturday!
And as Donna Fox and everyone else in attendance at the AdWords Workshop can attest, it was very well worth the trip…
We literally have raving testimonials from every single person who attended the AdWords Workshop, and even though I don’t know when I’m going to have a next one because I’m booked solid for the next foreseeable future (quite possibly six months or more), I definitely want to re-live the weekend sometime soon.
If you’d like to join us for the next AdWords Workshop and spend a fun and productive weekend learning and creating new relationships, keep up-to-date with any announcements we might have by joining our priority pre-notification list at www.AdWordsWorkshop.com
