AdTech San Francisco 2005
Filed Under: Travel
Filed Under: Travel
AdTech is coming to the San Francisco Marriott on April 25th and 26th! As a senior Optimization Specialist in AdWords, I have been chosen as a staff member to represent Google at the event to provide clients with 1-on-1 “Maximizer” sessions.
I have been to a few tradeshows before where I answered questions related to search engine strategies, algorithms and our line of various Google products (Picasa, Orkut, SMS, Google Earth, Blogger, Toolbar, Froogle, etc.). However, this will be the first time that I will actually be preaching what I know best – my expertise in the AdWords program. This is because these “maximization” sessions are new to the agenda. I’m very excited to help test drive it and see how much value it brings our advertisers.
Here’s some additional information on the show itself, courtesy of http://www.ad-tech.com:
About Ad:Tech:
AD:TECH – The Digital Marketing Conference for Today’s Marketing Leaders!
The Age of Engagement
More than ever, on-going interaction between brands and consumers is required if advertisers are to stay relevant and provide value. AD:TECH’s Conference and Expo captures the insights, tools and techniques that today’s business and marketing leaders need to profit from these transitional times.
Brand Leaders Share Experiences
Industry icons, entrepreneurs and brand experts will share their thoughts and experiences on this important and evolving topic.
Current Issues to be Addressed Include:
- Trends, Datapoints, Consumer Insights
- Blocking and Tackling: The Gritty Data Details
- Strategic Roadmaps, Plans and Checklists
- Case Studies of Integrated Programs
A Community for Modern Marketers
AD:TECH provides valuable networking opportunities. Social gatherings, industry dinners and the ever-present spillover of hallway conversations provide informal access to key contacts and “insider” opinions.
Maximizer Session Information:
Room Location: Sierra K, located on the 5th floor of the hotel
San Francisco Marriott
55 4th St
San Francisco, CA 94103
(415) 896-1600
- Sessions taking place April 25 (10am – 6pm) and Tuesday, April 26 (9am – 5pm)
- There will be 5 consecutive appointments running at once. I will send you the most updated Maximizer Session schedule on Friday so you can review their
accounts in advance to be better prepared for your appointments.
Also listed on the special events section of Ad:Tech’s website: http://www.ad-tech.com/specialevents.asp?SubEvent=17
Monday Morning 8:00am Sponsor Session Information:
Pros and Context: The Evolution of Contextual Advertising on Google
Salon 4, San Francisco Marriott
Two years old and growing strong, Google’s contextual advertising program continues to evolve. Come learn how contextual advertising can help you reach the right audience and achieve more of your marketing objectives. Hear from Google and its customers about recent product updates and best practices.
Also listed on the special events section of Ad:Tech’s website: http://www.ad-tech.com/specialevents.asp?SubEvent=17
Google General Speaking Opportunity:
Monday, April 25 from 4:45 – 5:45pm
Organic (Natural) Search
More than 88% of all Internet users look for sites using search engines and directories. If your site isn’t listed near the top, it may as well not exist. Ensure your site is ranked prominently and is “spider friendly.” This panel will cover how they manage creative content, site descriptions, webpage ad listings, report analysis, landing pages and “removing the fourth wall to see into the clicks”.
MODERATOR:
Matt Cutts, Software Engineer, Google
PANELISTS:
John Carles, Director, Web Marketing, Verio
Matt Hockin, Interactive Marketing
Mayur Raichura, Managing Director of Information Services, Long & Foster
