Archive for September, 2005

Mentoring Program – Final Thoughts

Posted by Simon Leung in Uncategorized on September 29th, 2005 | No Comments

Over the past several months, Scott and I went over a lot of information. As I had presumed before my first session, I’m going to need to take all these resources and learn them again at my own pace. The class went by a little too fast for me, and I felt like we were always behind in terms of where I should be. However, at the end, it seemed like it just concluded rather abruptly, with no real closure.

It was definitely a good learning experience, no doubt about that. But for the steep tuition fee that I paid for this course, I think I had expected better results and more hand-holding, as well as more pro-active efforts from my mentor to ensure my success. I feel like Scott just kind of left a lot of things up to me because he wanted me to learn on my own. However, when I didn’t, he never did jump in to give me the answers.

I guess that’s business for you. In his follow-up email after our call, Scott pitched an Alumni Mentoring Program, which is obviously a program only for Advanced Mentoring Program graduates. I’ll need to sleep on that, at least for now. While I do appreciate the help that Scott has given me, and I have learned a lot, I might need to do a little bit of catching up before drowning myself even more…

In hindsight, I would say that this was a very positive experience overall. There are definitely a lot of things I learned with Scott that would probably have taken me much longer if I had to learn it on my own. There were little things that he taught me on a one-off basis that I have yet to see on any ebook or resource material, but holds quite true as I notice the same trend among other Internet Marketers.

As mentioned, I’m going to need some more time to get my act together. You’d think I would have learned by now, but I still continue to think big and end up getting myself involved in more projects than I can handle. Ambition is good, but it means nothing if it’s unmanageable. I’ll need to prioritize my workflow and figure out what to do next.


Call #12: Email Marketing

Posted by Simon Leung in Uncategorized on September 22nd, 2005 | No Comments

My last session with Scott ended this morning. It was actually a pretty short call and ended with about 30 minutes left. I guess he doesn’t have much else to teach me anymore! J/K…

On our last call, we talked about email marketing. Of course, I would need to build my subscriber base first.

Once my list is large enough where I can broadcast emails to them, there are a variety of things I can test. Just like with our salescopy, we want to test everything. For email, we’d like a sample size of approximately 1000.

Here are the list of possible things I can test:

- Subject Line
- Landing Pages
- Price Point
- Copy of Email
- Email Format (Text or HTML)
- Email Content

A few final pointers about email marketing – use the email to drive traffic to your site (not trying to sell the product), personalize your email (with at least a first name, preferably more), use your own name in the email (not a company or corporation), treat your list differently (special offers to just your customers) and always, always stay on top of unsubscribe requests.

One last thing – a new SPAM law now requires that you include a physical mailing address to each and every one of your outgoing emails. Be sure to put that at the bottom of your email, or you can get in trouble!